Handy Little Adwords Tracking Trick

I didn't know that you could do this until a few months ago and it's pretty sweet. Has to do with using Google Adwords for online advertising. One thing that can help any campaign to improve over time is continuous tracking and reporting and on top of that, analyzing the information and making good decisions based on it.

The trick I learned was retrieving additional information from the query string that you put in Google. I knew that you can get the keyword information by using "{keyword}" in your string but you can also find out additional information. See the example destination url below:

http://ilm.nmteck.net/redirect/?id=test&keywords={keyword}&source=adwords&ad={creative}&&Network={ifContent:Content}{ifSearch:Search}

The link is being directed through Google to the NMTeck ILM which does additional tracking which can be used to audit the Adwords stats.

I think that now that I've switched over to adding this information to the tracking, reports will have more information and be more useful in making decisions on making adjustments to maximize ROI.

If you would like to learn some more about Adwords, let me know or submit your questions below for discussion.